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Information Based Architecture(IBA) was set up in London in 1998 as a partnership between architects Mark Hemel and Barbara Kuit. In a relatively short time the practice has made fame by winning some of the most prestigious international competitions among which the competition for the world's tallest TV tower in Guangzhou, China. For it's designs, the practice makes use of the latest digital technology and presentation techniques.
IBA can be typified as both 'experimentaL' and 'progressive'. It constantly attempts to extend the boundaries of artistic design, while also introducing the newest digital technologies. IBA was therefore also short listed in 2002 for the Young Architects of the Year Award in the United Kingdom. And received several endorsement grants from the Netherlands Foundation for Visual Arts, Design and Architecture.
Currently based in Amsterdam, the Netherlands, with a subsidiary in Guangzhou, IBA continues its work on both large and small projects in Europe and Asia. It's full portfolio embracing all scales, ranging from urban master planning to architecture, private houses, and furniture design.